Dyson’s relentless approach to research, experimentation, testing and refinement has resulted in new technology that delivers better ways to style hair. Protect against extreme heat damage, with more focus on control and less on heat. Discover the Dyson hair care range.

GESKE German Beauty Tech is the first holistic and award-winning innovative beauty brand that debuted in 2022, with the commitment to advance the personal beauty and skincare industries. Combining consumer tech products and dermatologist insights, GESKE German Beauty Tech is reinventing what personal skincare looks like. Each device targets multiple skin goals, igniting a thrilling transformation experience.

Born from a desire to shake up the hair industry status quo, EVO has grown from an aussie upstart into a global movement of salons, stylists and free thinkers.   From humble beginnings to big ideas… their mission has remained the same:   Saving ordinary humans from themselves.   

We challenge the status quo, inspiring a movement of free thinkers, to create change for the better… with honest beauty products that respect people and the planet.

Fabuloso is a one-step, at-home colour boosting treatment that instantly refreshes/tones, revives and adds shine to colour-treated hair.

available in 8 shades, evo fabuloso can be taken straight from shelf to shower for instantaneous results. simply use it once a week, for 3-minutes and there you have it… instantly colour boosted and conditioned hair.

the unique colour maintenance system that allows you to create customised colour maintenance conditioners that perfectly match and maintain your client’s hair colour.

unlimited colour palette

compliments any colour range

create new and unique professional services

A colour palette of 10 super-bright, intense direct dyes plus a clear for in-salon colour services.Staino is fully intermixable for endless intense shades (and pastels) that last up to 50 washes, fade true-to-tone and can be maintained with a customised colour maintenance conditioner.

Performance first so colourists can achieve complete lightening flexibility and epic lifting power with clean, even blonde results.​All formulas are fragrance-free to reduce scalp irritation and sensitivity during the lightening process.Plus, they’re vegan, cruelty and gluten-free, and the refill bags are to help reduce plastic waste and formulated without petrochemicals, like mineral oil.

hue-verse is colourist made and colourist understood… it’s less about the blah blah and more about being easy to use and simple to master.

one complete system

complementary permanent and demi-permanent colours

compact, carefully created range

top drop is evo's range of professional in-salon treatments for when your hair needs a healthy dose of good and proper, wham-bam, thank-you-ma'am hairapy.

Nothing is more beautiful than healthy, shiny, well-groomed hair. Help give your hair a sleek finish with quality EVO hairbrushes

Each sturdy EVO hairbrush has a smooth wood handle with an easy-grip finish. The brand's brushes are available in paddle, radial, pin, and teasing models to suit any hair type or style.

Innovative products, with the perfect combination of substance and style, that allow professional stylists to express themselves and make a statement through the hair tools they use every day.The range includes foils, brushes, bowls, clips, and other fun tools designed to suit the needs of professionals.

Every brush has the optimum number of FLEXALITE™ bristles, sized perfectly for its paddle size. Just the right number, spaced just the right way to make detangling pain free.

Fewer strokes are needed, which not only saves time but also helps to reduce damage and hair loss.

Durable and smooth, THE KNOT DR® ball tips are larger and rounder. They provide a massage-like stimulation for a healthier scalp.

Booby Tape is the World’s First Breast Lift Tape!
It is designed for women of all shapes and sizes and can lift any size bust and create better cleavage. It’s hypoallergenic, waterproof,  and moisture resistant.

Product range also includes Nipple Covers, Double Sided Tape, and much more perfect accompaniments to your Booby Tape.

Reuzel, a leading name in male grooming, is a complete style and care line for all hair types, textures, and style objectives, and with commitment to quality, versatility, and individuality at the core of its values. 

Aromase, a leading brand in scalp health and a winner of several awards including Beauty World Middle East Breakout Star of the Year (2020), Beauty Insider Award (2022), and 2024 Cosmo Clean Beauty Awards. Aromase’s mission revolves around enhancing scalp health, addressing issues, and refining scalp care routine with effective solutions and products that deliver natural effectiveness with 100% herbal formula.